Malaysian Reserve : Thursday, 18 September 2014
Hello again,
After an absence of 14 years, British Airways (BA) will fly directly to Kuala Lumpur from London beginning next year.
The airline will be making its presence felt at the Kuala Lumpur International Airport (KLIA) with a daily flight beginning May 27, 2015.
The airline will be making its presence felt at the Kuala Lumpur International Airport (KLIA) with a daily flight beginning May 27, 2015.
BA quit the London-KL route in 2001 due to a slowdown in global travel demand following the 9/11 terrorist attack in the US.
BA’s GM (Asia Pacific, Middle East & Africa) Jamie Cassidy said Malaysia has been on the airline’s radar for “quite some time now” amid the significant rise in passenger movements between KLIA and Heathrow International Airport.
“About 460,000 people are travelling the KL-London route yearly. Malaysia has grown into a tourism hub from the last time we were here.
“Malaysian projects in London such as the Battersea mega-redevelopment has also spurred travel between both destinations. We cannot find a better time to come here,” he told a media conference yesterday in Kuala Lumpur.
Another airline plying the same route is the financially bleeding Malaysia Airlines (MAS), who is a code-sharing partner with BA via the oneworld alliance.
In reference to this, Cassidy said alliances do not stop competition in the ever-competitive airline industry. He said BA will still work with the national carrier to cater to various transit passengers from London and KL respectively.
“There was no discussion about our launch with MAS. That would be anti-competitive,” he replied when asked whether BA consulted MAS before deciding on the route.
The restructuring plan unveiled by Khazanah Nasional Bhd in end-August to save the ailing MAS included rationalisation of routes, which might witness the national airline cutting operational cost by suspending its long-haul routes — London, Paris and Istanbul.
MAS now utilises the new Airbus A380 to serve its daily London service.
BA’s KL-London flight is open for booking from today, with all-inclusive return fares starting from RM3,696 for economy class, RM5,390 for premium economy, as well as RM15,264 and RM29,658 for business and first class seats respectively.
BA’s GM (Asia Pacific, Middle East & Africa) Jamie Cassidy said Malaysia has been on the airline’s radar for “quite some time now” amid the significant rise in passenger movements between KLIA and Heathrow International Airport.
“About 460,000 people are travelling the KL-London route yearly. Malaysia has grown into a tourism hub from the last time we were here.
“Malaysian projects in London such as the Battersea mega-redevelopment has also spurred travel between both destinations. We cannot find a better time to come here,” he told a media conference yesterday in Kuala Lumpur.
Another airline plying the same route is the financially bleeding Malaysia Airlines (MAS), who is a code-sharing partner with BA via the oneworld alliance.
In reference to this, Cassidy said alliances do not stop competition in the ever-competitive airline industry. He said BA will still work with the national carrier to cater to various transit passengers from London and KL respectively.
“There was no discussion about our launch with MAS. That would be anti-competitive,” he replied when asked whether BA consulted MAS before deciding on the route.
The restructuring plan unveiled by Khazanah Nasional Bhd in end-August to save the ailing MAS included rationalisation of routes, which might witness the national airline cutting operational cost by suspending its long-haul routes — London, Paris and Istanbul.
MAS now utilises the new Airbus A380 to serve its daily London service.
BA’s KL-London flight is open for booking from today, with all-inclusive return fares starting from RM3,696 for economy class, RM5,390 for premium economy, as well as RM15,264 and RM29,658 for business and first class seats respectively.
Till then, see ya~